About

We know this industry because we’ve worked in it.

Anchor Credit was built by people who have run trade businesses and shipped software used by thousands of contractors. That combination — domain depth and technical capability — is what makes this product different.

A $6,000 credit limit stood between a contractor and a $30,000 equipment purchase. The job was there. The revenue was there. The buying power wasn’t. And the process for fixing it — a paper application, manual reference calls, a decision days later — was completely disconnected from the urgency of the situation.

That gap is familiar to anyone who’s run a trade business or managed a distributor’s AR department. It’s not a one-off. It’s the default. And it costs real money — in lost sales, stalled jobs, and credit decisions made without the information needed to make them well.

The problem we kept running into

Trade credit is how the built economy moves. Contractors extend their buying power with distributors so they can take on work, buy materials, and keep jobs moving. It’s been done this way for decades.

The process for managing it hasn’t changed. Paper applications. Manual reference calls. Credit decisions made days later. We’ve seen what that costs — in lost sales, in bad debt, in hours no one gets back.

What we bring to it

Our team has operated HVAC companies, worked directly with distributors, and built software tools now used across thousands of trade businesses.

“We’ve been on both sides of a credit conversation that shouldn’t be this hard.”

Anchor Credit is what we wished existed. A platform built specifically for the trades — not adapted from something else.

Digital credit infrastructure for the built economy.

That’s the mission. Every decision we make is pointed at it.

What that looks like in practice

Speed

A contractor applies. References are emailed automatically. You have everything you need to make a decision — same day, not next week.

Visibility

Every open application, every reference response, every approval — one dashboard. You know where every account stands without a single phone call.

Confidence

Extend credit based on verified references and complete application data — not gut feel. Grow your book without taking on risk you can’t see.

Ready to see it?

The trades run on trust, speed, and reliability. Anchor Credit is built to do the same. Try it free — most distributors are live in under five minutes.

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